خودشبکه نگاری در مطالعات گردشگری

فردوسی, سجاد

خودشبکه نگاری در مطالعات گردشگری

نوع مقاله : مقاله ترویجی

نویسنده

سجاد فردوسی

استادیار گروه مدیریت و اقتصاد گردشگری، دانشکده گردشگری، دانشگاه تهران، تهران، ایران.

چکیده

علوم مختلف، بهویژه علوم انسانی و اجتماعی از دهه‌های اخیر تاکنون، همواره با چرخش‌های روش‌شناسی مواجه بوده است. هر چندوقتیکبار باید منتظر روش‌شناسیهای جدیدی در پژوهش‌های مختلف بود. در این راستا، هدف از انجام پژوهش حاضر، معرفی شیوه پژوهش و نگارش خودشبکهنگاری و کاربرد آن میباشد. با توجه به اینکه روش تحقیق خودشبکهنگاری در ایران بسیار نوپا میباشد و در حیطه مطالعات گردشگری به آن توجهی نشده است، بهنظر میرسد حیطه پژوهشی ارزشمند و جذابی برای محققان در آینده باشد. خودشبکهنگاری، رویکردی از شبکهنگاری است که نقش تجربه‌های آنلاین ِخودِ شبکهنگار را در تحقیق برجسته می‌سازد. خودشبکهنگاری به محققان اجازه می‌دهد تجارب آنلاین خود را انعکاس دهند تا به بینش‌های درون تجارب، فرهنگ‌ها، و مقصودهای کاربران آنلاین دست یابند. هرچند از دیدگاه برخی پژوهشگران، استفاده مستقل از روش خودشبکهنگاری در تحقیقها مورد انتقاد است، اما بااین‌حال، حامیان این روش معتقدند که اگر خودشبکهنگاری به‌عنوان بخشی از طرح‌های تحقیقی دیگر، همچون مردمنگاری یا شبکهنگاری، به‌کار گرفته شود، می‌تواند تعادل بهتری را به‌همراه داشته باشد.

کلیدواژه‌ها

خودشبکه نگاری

شبکه نگاری

مردم نگاری

خودمردم نگاری

گردشگری

عنوان مقاله English

Autonetnography in Tourism Studies

نویسنده English

sajad Ferdowsi

Assistant Professor, Department of Tourism Management and Economics, Faculty of Tourism, University of Tehran, Tehran, Iran.

چکیده English

Various sciences, especially humanities and social sciences, have continually encountered methodological shifts in recent decades. Periodically, we await new methodologies in various research endeavors. In this regard, the current research aims to introduce the method of conducting and writing autonetnography and its applications. Given that the autonetnography research method is relatively novel in Iran and has not received attention in the field of tourism studies, it appears to be a valuable and enticing research area for future researchers. Autonetnography is an approach within netnography that emphasizes the role of the netnographer's own online experiences in research. It enables researchers to reflect on their online experiences to obtain insights into the experiences, cultures, and intentions of online users. Although some researchers criticize the independent use of the autonetnography method in research, supporters of this method believe that if autonetnography is incorporated into other research projects, such as ethnography or netnography, it can achieve a better balance and be more effective.

کلیدواژه‌ها English

Autonetnography

Netnography

Ethnography

Autoethnography

Tourism

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